Scenario: You are hired to execute digital strategy, plan events, and meet a certain KPI for a technology startup. The startup has gone through ups and downs (mostly downs) since its inception. They are looking for some quick growth and a significant acquisition over the next year or two. You get your ducks in a row — digital ads in place, social media strategy built, and some 'quick win' events out of the way. So far so good.
Things are never as easy as they seem when marketing to a human being. Whether you're marketing a mobile app, a restaurant or a roofing company, it's important to ask the right questions in order to truly gain insight into the audience you're trying to reach.
In the past few weeks, I moved from an agency to an in-house marketing gig. I knew it would be night and day, but I didn't realize it would be nighttime during the winter and daytime during the summer. I've been digging in on the above sentiments, and below are a few questions I've been asking in order to figure out what makes my target audience tick.
The term "landing page" has historically been associated with paid search, but my definition of a landing page is any strategic place to usher visitors into your website and get them to complete a certain action. This can be a page to receive newsletter, SEO, PPC and triggered email traffic.
So what should your landing pages look like? Below are a few tips I've gathered over the years that will result in more form completions, conversions and leads for your brand.
The age-old question of “how do I get all of these marketing tasks done?” is one asked by people like you every day. In my experience, there are times when hiring an agency is like doing whip-its (you feel good for a short time, then you just feel dizzy); there are times when hiring an agency is like eating a steak dinner, catching a good movie with a pretty gal and living happily ever after. Here are some cases that delineate the two scenarios.
Maybe you recently took over some extremely disorganized email marketing or marketing automation campaigns. Or maybe you started collecting data for your brand months or years ago and have finally figured out what to do with it, but your contacts are not segmented properly. Here are a few tips for organizing your lists and populating missing information.